Tribe was started by a group of friends with backgrounds in tech, marketing, and social impact who were tired of learning about harmful business practices after we had made a purchase.
Americans spend trillions of dollars on consumer goods each year. We have more power than we realize. When one person changes how they shop, they make a dent. If all of us change how we shop, we create a mass movement.
So Tribe developed a platform that makes it easy to learn, shop your conscience, and let companies know how their practices are impacting their profits.